Innovative Hematology
Jackie Lamb at Innovative Hematology reached out to our team at 12 Stars Media to create four short documentaries focused on hemophilia patients and their experiences with both the disease and receiving care at Innovative Hematology.
It was important to us and the team at Innovative Hematology to humanize these patients, which naturally evolved into including some of their favorite hobbies.
For example, the short documentary featuring Devin, a racecar driver based in southern Indiana, involved capturing him at his garage, as well as one of his races. Using on-the-ground cameras, a drone, and a camera attached to the side of his racecar, we were able to capture a wide variety of angles to help tell a compelling story about Devin.
“Wow, guys! This is incredible! Actual chills in the intro!
I shared it with our supervisor. Her exact words were “it’s beautiful!””
In addition to Devin, we created three more short documentaries.
All of these films were produced using Canon C500 Mark II cameras with Atlas Mercury anamorphic lenses.
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